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New President & COO Tapped for TBC Brands, TBC International

Geoff Doster joined TBC in November 2003 as a Warehouse Manager from Michelin.

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TBC Corporation (TBC), one of North America’s largest marketers of automotive replacement tires, is pleased to announce the promotion of Geoff Doster to president and chief operating officer (COO) for TBC Brands and TBC International. In his new role, Doster will oversee all TBC Brands and TBC International sales initiatives, including customer service, commercial tire sales, equipment and non-tire sales and operations. 

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Doster joined TBC in November 2003 as a Warehouse Manager from Michelin. Since joining TBC, he has taken on roles of increasing responsibility from director of marketing for TBC’s distribution arm, at the time Carroll Tire, to vice president of Sales for TBC Brands. Throughout his tenure, his efforts have resulted in surpassing sales objectives, higher customer service ratings and the development of customer-specific promotional activities.   

Most recently, Doster served as senior vice president of sales for TBC Brands, where he led initiatives focused on wholesale business growth. He also took on the oversight of TBC International to collaborate and provide guidance on sales opportunities outside of North America with a steadfast focus on exceeding the expectations of dealers throughout the Middle East and Europe.  

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“Geoff’s appointment as president and COO for TBC Brands and TBC International reflects his business acumen, strong leadership skills and overall success as a leader in the industry,” said Laurent Bourrut, president and CEO, TBC Corp. “Geoff has made significant contributions to TBC throughout his 18-year tenure with the organization and I look forward to continuing to work with him and celebrate his successes in his new role.”

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