TBC Brands, one of the largest distributors of private brand tires in North America, has announced the launch of a new brand, National Tire.
The current lineup is available in three fitments of more than 110 sizes; 40 sizes designed for sedans, SUVs and CUVs, nearly 60 fitments for CUVs, SUVs, pickups and vans, and more than 10 sizes for ST trailers.
According to TBC, the National Duration EXE, the optimum touring all-season tire line, is the perfect choice for drivers looking for exceptional high-speed stability, outstanding wet traction and even wear. The National Commando HTS, the premium all-season highway tire line, provides drivers a combination of superior ride quality, on-road performance and long treadwear. The line developed to meet the demands of today’s trailers, National Roadmax ST, was produced with segmented molds for uniformity and an optimized tread depth for reduced rolling resistance, said the company.
A dedicated website has been developed for the National brand, NationalTire.com, which aims to provide dealers marketing support with one click and end-users with a fully responsive site visually organized for quick navigation. The National brand is exclusively distributed by National Tire Wholesale (NTW) retailers. All the tools needed to become a retailer are included in this user-friendly site, the company adds.
Additional benefits of the site include:
• A store locator to find the closest National brand retailer within NTW’s growing network;
• Functionality to search and find products by tire size or name;
• Simple online tire registration for customers in the unlikely event of a recall;
• A consumer-friendly library of educational articles on tire maintenance and how to read your tire; and
• Quick download of each product lines’ limited warranty brochure.
“We’re excited about the opportunity for future development within this new brand; it’s endless and will provide retailers a recognizable name in each product segment,” said Jon Vance, senior vice president of product marketing for TBC Corp. “In addition, the sleek and use- friendly NationalTire.com site provides the brand’s retailers a single site for information and also offers their customers an easily searchable site by size, product name or category.”
