TBC Brands, one of the largest distributors of private brand tires in North America, has announced the addition of Jim Crandall to the commercial truck tire team. Crandall will oversee the Southeast region as regional sales manager.

“Jim is a valuable addition to the organization as his experience on both the manufacturer and dealer side of the business is extensive. His 20 years of working with fleets from a dealer perspective will contribute widely to servicing our TBC Brands customers and prospects,” said Aaron Murphy, vice president of commercial truck tire sales. “Jim’s primary responsibility is managing and growing sales of Sumitomo, Sailun and other TBR products in the Southeast region of the U.S.”

With 27 years in the industry, Crandall began his career at the Dunlop Tire and Rubber Co., eventually managing all the sales for the Remington brand. He comes to TBC from MFR Best One Fleet Service and Brahler’s Tire in St. Louis, where he held several positions over the past 20 years spanning sales and management roles.