BETHESDA, MD — The Be Car Care Aware (BCCA) consumer education campaign is taking its show on the road in a new booth with visits to a number of hot industry events across the country. The Congress of Automotive Repair and Service (CARS), held during Industry Week in Las Vegas, will be the next stop.
“The CARS exhibit is an important opportunity for service providers to see campaign materials and visit with staff who can answer their questions,” said Rich White, Car Care Council executive director. “However, it’s also an important time for our staff to listen to shop owners and discover what additional tools the campaign can provide to help educate customers. We plan to be on site at several other shows and conventions in 2005.”
For more information or to order your campaign starter kit, visit www.carcare.org, click on “Industry” then “POS Starter Kit.” With this kit, you’ll receive a free listing on the shop/store finder located on the BCCA site, which reaches more than 100,000 on a monthly basis.
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