Yokohama Tire Returns As Sponsor And Exclusive Tire Provider For Porsche Pikes Peak Division
Travis Pastrana also is back to defend his title in the Porsche Pikes Peak Trophy by Yokohama. The ADVAN A052 is once again the spec tire.
Yokohama Adds ‘Official Tire For The Nitro Rallycross’ To Its List Of Titles
Yokohama’s ADVAN A054 has been named the official tire for Nitro Rallycross (NRX), a new adrenaline-fueled event at the third annual Nitro World Games, taking place Sept. 22-23 at Utah Motorsports Campus near Salt Lake City.
Yokohama Tire Announces New Rallio Social Media Tool For Dealers
The tool is designed to help them easily publish and personalize Yokohama-created social media content on all of their communication channels.
Yokohama Tire Named Shirt Sponsor For Several Youth Soccer Clubs
More than 11,000 kids will get jerseys from the tiremaker.
Yokohama Tire Announces 3 New Youth Soccer Tournament Title Sponsorships
All three tournaments will feature the Yokohama Skills Challenge, which helps kids of all ages develop many core soccer skills in a fun way.
Yokohama Tire’s New OTR Sales And Reference Guide Is Now Available
The 82-page guide includes off-the-road industry tire and maintenance guidelines, as well as information on Yokohama’s complete line of OTR tires
Yokohama Tire’s ‘Spring Getaway’ National Promotion Returns
From now through April 30, consumers can cash in and get a $50, $60 or $70 Yokohama Visa Prepaid card after purchasing a set of four select Yokohama tires.
Yokohama Tire Sponsoring Team In 2018 Dakar Rally
The 40th edition of the event begins in Lima, Peru, and ends up in Córdoba, Argentina. The approximately 5,592-mile event features 14 stages through sand dunes, extreme altitude, strong winds and punishing heat.
Yokohama Tire Announces Grand Prize Winner Of ‘Get Trucked Up’ Sweepstakes
The Get Trucked Up Giveaway was held in conjunction with Yokohama marketing partner Nitro Circus.
Yokohama Tire Named Title Sponsor Of The 2018 Yokohama Sonora Rally
The fourth running of the popular “hardcore off-road rally” in the Sonora desert takes place March 19-24, 2018.
Yokohama Tire And KaBOOM! Build 3rd New Playground
Highlights of the playground build included the installation of new, brightly colored, environmentally safe “Cradle-to-Cradle”-certified playground equipment. Yokohama and KaBOOM! met with local parents and their children back in August to help design the playground and pick out color schemes and equipment.
Yokohama Tire Corp. Announces Organizational Changes
Andrew Briggs (pictured) has been named vice president of marketing and product management. Briggs, who will report to Jeff Barna, YTC’s chief operating officer, replaces Fred Koplin, senior director of marketing and motorsports, who has retired.
