Yokohama Tire Corp. Archives - aftermarketNews
Yokohama Sells Assets of Friend Tire Co. to Southern Tire Mart

Sales of the Yokohama brand through FTC have been transferred to Southern Tire Mart as of April 1.

Yokohama Tire Announces New Diversity Racing Program 

Tiremaker is partnering with MDK Motorsports on “Yokohama All-In.”

Yokohama Tire Announces Organizational Changes

Three executives have been promoted to new positions.

Yokohama Tire Promotes Two Executives

Stan Chandgie and Heather Adelman both promoted to VP roles.

Yokohama Tire Corp. Announces Organizational Changes

YTC President Jeff Barna has been promoted to CEO.

Yokohama Named Title Sponsor Of 2021 Jeepspeed Race Series

Yokohama’s GEOLANDAR M/T G003 to be the spec tire.

Yokohama’s Bruce Besancon To Keynote 2020 Off-The-Road Tire Conference

The topic of Besancon’s speech, scheduled for Friday, Feb. 21, will be “Predicting the Future of OTR Tires by Looking at the Past and Present.”

Keystone Automotive Operations, Yokohama Tire Corp. Offer New Rewards Program For Jobbers

The Yokohama Off-Road Tire Experience (YOTE) Rewards Program is an ongoing opportunity, permitting jobbers to sign up during any sales quarter with special quarterly goals that offer a variety of sales credits, collateral promotional items and complementary point-of-sale materials.

Yokohama Tire Opens New Development Center America in Cornelius, North Carolina

The company says it is reaffirming its commitment to the North American market with the opening of the new 25,000-square-foot R&D facility.

Yokohama Tire Named Title Sponsor Of The Manhattan Kickoff Classic

Set for March 2-4 in New York City, the ninth annual Manhattan Kickoff Classic Driven by Yokohama is presented by the Manhattan Soccer Club and National Elite Soccer Showcase.

Yokohama Tire Corp. Names 4 New Vice Presidents, New Senior Director

“As we continue to build upon our success, we felt this was the right time to broaden their management responsibilities through stronger leadership roles, while providing them the opportunity to contribute further to our growth,” said Jeff Barna, president of Yokohama Tire Corp.