Sales of the Yokohama brand through FTC have been transferred to Southern Tire Mart as of April 1.
Tiremaker is partnering with MDK Motorsports on “Yokohama All-In.”
YTC President Jeff Barna has been promoted to CEO.
Yokohama’s GEOLANDAR M/T G003 to be the spec tire.
The topic of Besancon’s speech, scheduled for Friday, Feb. 21, will be “Predicting the Future of OTR Tires by Looking at the Past and Present.”
The Yokohama Off-Road Tire Experience (YOTE) Rewards Program is an ongoing opportunity, permitting jobbers to sign up during any sales quarter with special quarterly goals that offer a variety of sales credits, collateral promotional items and complementary point-of-sale materials.
The company says it is reaffirming its commitment to the North American market with the opening of the new 25,000-square-foot R&D facility.
Set for March 2-4 in New York City, the ninth annual Manhattan Kickoff Classic Driven by Yokohama is presented by the Manhattan Soccer Club and National Elite Soccer Showcase.
“As we continue to build upon our success, we felt this was the right time to broaden their management responsibilities through stronger leadership roles, while providing them the opportunity to contribute further to our growth,” said Jeff Barna, president of Yokohama Tire Corp.