The renamed company aims to connect with a broader audience of automotive enthusiasts.
Strategic acquisition creates a vertically integrated omnichannel platform for aftermarket automotive parts and accessories.
This strategic acquisition expands Wheel Pros’ suspension and performance shock product offerings.
Strategic acquisition strengthens Wheel Pros’ digital platform for automotive enthusiasts.
This is Wheel Pros’ second deal within the last 10 days; announced acquisition of Driven Lighting Group on Aug. 25.
Strategic acquisition provides entry into attractive aftermarket lighting category supported by strong digital presence.
The acquisition bolsters Wheel Pros’ luxury and off-road offerings.
The acquisition expands Wheel Pros’ offerings with new styles and brand.
A recap of the top five stories on aftermarketNews during the week of Aug. 24.
The facility previously produced wheels for OEM customers, but will be converted to an aftermarket wheel facility.
Zbroz Racing is an aftermarket parts manufacturer focused on UTV and snowmobile suspension components.
Wheel Pros expands its product portfolio with the addition of this leading brand in suspension, lift and leveling kits.