VP Racing Names Steve Ward Director of Marketing
Most recently, Ward served as director of marketing at financial services giant H&R Block.
VP Racing Fuels Announces New Identity
VP will immediately begin transitioning to the “VP Racing” moniker and a refreshed logo.
VP Racing Fuels Names Kevin Temple VP, Branded Retail
Ben Dolan assumes new product management role.
VP Racing Expands Licensing Program in the UK and Europe
The company has partnered with Kustom Yard Ltd., a UK-based licensee, and distributor of automotive lifestyle products.
VP Racing Announces a New Entitlement Sponsorship
VP Racing will support the inaugural IMSA VP Racing Sportscar Challenge.
VP Racing Fuels Names COO, VP of Branded Retail
Karen Madden has been promoted to COO and Ben Dolan will assume the role of vice president of branded retail.
VP Racing Fuels to be Factory-Fill Partner to Zenvo Automotive
VP Racing Fuels will be the company’s official fuels and technical fluids partner.
VP Racing’s ‘Stay Frosty’ Race-Ready Coolant Earns SEMA Award
VP Racing Fuels’ Stay Frosty Race Ready Coolant was one of 14 new products voted best by SEMA’s panel of international media in Las Vegas recently.
VP Racing Fuels Named Official Fuel Of Mid-West Pro Mod Racing Series
The all 1/8-mile drag racing series competes in events in Oklahoma, Kentucky, Missouri, Kansas and Texas.
Atco Extends Contract With VP Racing Fuels
For more than 15 years, VP has been the official fuel of Atco, and this agreement extends the partnership through 2020.
IMSA, VP Racing Fuels Commit To Long-Term Extension Of Partnership
VP Racing Fuels has included IMSA-specific branding in selected consumer products sold at major retailers over the past several years. Those efforts will be expanded, and IMSA also will receive increased exposure through VP’s growing list of gas stations and quick-lube locations.
