Most recently, Ward served as director of marketing at financial services giant H&R Block.
VP will immediately begin transitioning to the “VP Racing” moniker and a refreshed logo.
The company has partnered with Kustom Yard Ltd., a UK-based licensee, and distributor of automotive lifestyle products.
VP Racing will support the inaugural IMSA VP Racing Sportscar Challenge.
Karen Madden has been promoted to COO and Ben Dolan will assume the role of vice president of branded retail.
VP Racing Fuels will be the company’s official fuels and technical fluids partner.
VP Racing Fuels’ Stay Frosty Race Ready Coolant was one of 14 new products voted best by SEMA’s panel of international media in Las Vegas recently.
The all 1/8-mile drag racing series competes in events in Oklahoma, Kentucky, Missouri, Kansas and Texas.
For more than 15 years, VP has been the official fuel of Atco, and this agreement extends the partnership through 2020.
VP Racing Fuels has included IMSA-specific branding in selected consumer products sold at major retailers over the past several years. Those efforts will be expanded, and IMSA also will receive increased exposure through VP’s growing list of gas stations and quick-lube locations.