Craig Tate: The Most Important KPI in the Tire Business (Podcast)
Think of your favorite sports team. At the height of their success, you probably knew their record, some of the players’ stats and all the commentary around what was being said about the team. Now, apply that mindset to your business. That’s what Craig Tate, former owner of Tate Boys Tire & Service, did to
Adopting an Athlete’s Mindset in Business with Craig Tate
Teamwork is key to running a successful business, and no one knows that better than Craig Tate. A second-generation tire dealer with a passion for the tire business, Craig was a college football player who took over his father’s tire dealership with his brother, Chuck, in 2000, and named it Tate Boys Tire & Service.