LINE-X Commemorates 25th Anniversary By Sponsoring 16th Annual Lockheed Martin Armed Forces Bowl
LINE-X has been a major supporter of the Armed Forces Bowl for the past three consecutive years. As one of the most respected NCAA college bowl games, the 2018 Armed Forces Bowl features a showdown between the 22nd-ranked United States Military Academy’s Army Black Knights and the University of Houston Cougars.

Trends: How Much Value Does Your Business Get From Sponsored Events?
Sponsored event influence on new vehicle purchases has increased 300 percent in the past five years, according to Foresight Research. Could these numbers translate to auto parts and accessories?

Hercules Tires Announces Extended Sponsorship Agreement With Greg Wilson Racing
As in past years, Hercules Tires’ strongman logo will be featured prominently on Wilson’s No. w20 car, as well as his racing suits, crew uniforms, trailer and driver’s merchandise.

Berryman Products To Sponsor Stevens-Miller Racing In Trans Am TA2 For 2019
The agreement is for the primary branding of one car as well as one of the SMR team transporters for the 2019 season.

Hot Shot’s Secret Announces Winner Of 2018 NHRDA World Finals VIP Trip Giveaway
Steve and Faye Schwanger were recently the proud recipients of two VIP tickets to the NHRDA World Finals held on Oct. 12-13 in Ennis, Texas. The couple received as a grand prize a luxury box suite in the Texas Motorplex tower, two tickets for the year-end banquet, NHRDA and Hot Shot’s Secret swag, two round-trip flights, two night’s accommodations, a rental truck, two 2019 NHRDA memberships and much more.

LIQUI MOLY Becomes Main Sponsor Of Four Hills Ski Jumping Tournament
The oil manufacturer is counting on the advertising effect of the ski jumping competition.

LIQUI MOLY Partners Up With The Chicago Bulls
The German oil manufacturer has signed a two-year advertising contract with the NBA team.

MAHLE Aftermarket Renews SAM Tech Sponsorship
MAHLE, a manufacturer and supplier of a wide range of performance automotive aftermarket products including Clevite and MAHLE Performance bearings, will supply the renowned vocational school with bearings throughout the year, which will be used during engine builds, testing and competition, for both domestic and import applications.

Hot Wheels Car Care Products Takes The Lead As The Presenting Sponsor Of The Syracuse Nationals Car Show
As the “Official Appearance Product,” the brand will showcase $1.8 million in custom cars.

LIQUI MOLY On The Courts In Stuttgart
For the seventh year running, LIQUI MOLY has announced it will be a premium sponsor of the MercedesCup tennis tournament, which takes place June 9-17 in Stuttgart.

Spanesi Americas Announces Sponsorship Of Women’s Industry Network
“The Women’s Industry Network is an organization that provides tremendous opportunities for networking and professional growth. Women are one of the fastest-growing employment segments within the collision repair industry,” said Timothy Morgan, Spanesi Americas chief operating officer and managing director.

E3 Announces New Sponsorship Agreements For 2018
In addition to renewing its longstanding sponsorship of NMRA, NMCA and NHRA drag racing, E3 recently announced the title sponsorship for the NHRA PRO MOD drag racing series.
