Goodyear Soybean Oil Technology Wins ‘Environmental Achievement Of The Year’ Award
Over the past few years, Goodyear worked with the United Soybean Board to develop soy-based technology to enhance tire performance. Following extensive analysis and road testing, this new technology is now being used in two new Goodyear tires – the Assurance WeatherReady and the Eagle Enforcer All Weather.

Goodyear Using Soybean Oil-Based Rubber In Tires
A Goodyear team of scientists and engineers created a tread compound, or formulation, using soybean oil, which the company says is naturally derived, cost-effective, carbon-neutral and renewable.
