Purolator Archives - Page 2 of 3 - aftermarketNews
Purolator Honored By Women In Auto Care For Cabin Air Filter Marketing Campaign

Purolator was honored for three different marketing tactics designed to introduce PurolatorBOSS Premium Cabin Air Filters with Febreze Freshness to fans of the iconic Febreze brand – a primarily female audience.

PurolatorBOSS Point-of-Sale Display Introduced at AAPEX 2019

In addition to new coverage, Purolator is now offering a new point-of-sale (POS) display to drive consumer awareness and demand for PurolatorBOSS Premium Cabin Air Filters with Febreze Freshness at automotive repair shops throughout the United States.

PurolatorTECH 2020 Catalog Now Available

Designed for automotive technicians and counter professionals, the PurolatorTECH 2020 catalog contains all applications from 2000 to new model year vehicles, including more than 50 new oil, air and cabin air filters.

Purolator’s Latest Video Highlights Memorable Moments That Unfold Over 15,000 Miles

Purolator has released a new shareable video to help tell the story of a premium PurolatorBOSS Oil Filter. Titled “Reflecting on the Last 15,000 Miles,” the video features a peek into the life of a young couple and captures the countless memorable moments that happen to them on their way to 15,000 miles.

Purolator, PurolatorONE, PurolatorTECH Expand Product Lines With More Than 60 New Filters

The new part numbers fit a variety of popular models such as Chevrolet Cruze, Honda Accord, Kia Sorrento, Subaru Forester and others.

Purolator Broadens Target Demographic For Spring Advertising Campaign To Include Millennial Moms

The campaign features a range of creative assets targeting both the traditional automotive DIY audience and women interested in the benefits of clean, odorless and allergy-free air inside their vehicles.

30 New Filters Added To Purolator, PurolatorONE, PurolatorTECH Lines

The new part numbers fit a variety of popular models such as Toyota Camry, Ford Ranger, Hyundai Elantra, Dodge Challenger and others.

Purolator To Introduce Cabin Air Filters With Febreze At AAPEX 2018

Purolator Partners with Procter & Gamble to create the new PurolatorBOSS premium cabin air filters with Febreze.

Purolator Introduces 43 New Part Numbers

The new offering includes a PurolatorONE air filter application for the 2018 Ford EcoSport, and many other 2018 applications for air, cabin air and oil filters.

Purolator Launches Summer Mail-In Rebate Promotion For Air And Cabin Air Filter Categories

Customers at participating automotive retail stores will qualify for a $5 rebate on the purchase of any two Purolator air or cabin air filters.

Purolator Releases 2018 Automotive Filter Catalog

The 848-page catalog provides a comprehensive listing of filters available for markets in the United States, Canada and Mexico, updated with details on 82 new 2018 applications.

Melling, Ranshu, TECH By Purolator And TI Automotive Join ShowMeTheParts

ShowMeTheParts.com now includes more than 320 brands covering more than 4,320 part types, and millions of applications.