Amidst elevated prices and altered driving behaviors, unit demand for tires neared pre-pandemic levels in 2021.
Price increases will be effective by April 18, across most of the company’s portfolio of products.
Joining the increasing list of tire manufacturers announcing pricing hikes, Bridgestone Americas and Falken Tires are set to increase pricing. Both tiremakers cite rising raw material costs as the reason for the increase.
Both companies cited effects of raw material prices among the reasons for the price increases.