The acquisition allows Pirelli to increase its supply of natural rubber and launch sustainability projects.
Automotive companies can identify and verify ethical sourcing of natural rubber and certify premium natural rubber products.
Guayule is a drought resistant, desert shrub that shows promise as a domestic source of natural rubber for tires.
Partnership for a pilot project in West Kalimantan in Borneo, Indonesia, has been in existence since 2018.
GRI officially opened a new natural rubber collection center on June 25 in the Monaragala District of Sri Lanka.