merchandising Archives - aftermarketNews
Cooper Tire’s Discoverer AT3 Interactive Marketing Display Earns Merchandising Award

Created through a collaboration between Cooper and Innovative Marketing Solutions Inc., the Discoverer AT3 interactive display utilizes captivating video to showcase the features and benefits of the three distinct all-season, all-terrain tires in the Discoverer AT3 lineup – the Discoverer AT34S, Discoverer AT3LT and Discoverer AT3XLT.

Federal-Mogul Motorparts Expands Gear Store With More Merchandise From Its Leading Brands

New items available for purchase include an increased selection of products from the MOOG, Fel-Pro and Wagner brands.

Optronics Launches New Merchandising Program At HDAW

The program includes new packaging, retail displays, signage, posters, collateral literature and videos.