Marketing & Strategy Archives - aftermarketNews
Ep 13: Anna Heinendirk, Schaeffler USA

Heinendirk shares her career trajectory and how she sees a cultural shift in the workplace from management to leadership.

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Evolving with Digitalization – Schaeffler’s Anna Heinendirk

Heinendirk shares her career trajectory and how she sees a cultural shift in the workplace from management to leadership.

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Valvoline’s Kellye Wicker: Be Visible and Market Yourself

Get to know Valvoline’s Kellye Wicker and how she has built up her skillset to become a sought-after marketing professional.

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CRP’s Mike Palm: How Close Customer Ties Yields Success (Audio)

Learn how Palm has led the company’s aftermarket product management to ensure CRP’s future success.

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CRP’s Mike Palm: How Close Customer Ties Yields Success

Learn how Palm has led the company’s aftermarket product management to ensure CRP’s future success.

Drivetime_ Mike Palm- CRP Industries
Dana’s Beth Mooney: Upskill Yourself to be on the Cutting Edge (Audio)

Discover how Beth Mooney, senior manager, global marketing & e-commerce, has upskilled herself to evolve with the industry.

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Dana’s Beth Mooney: Stay Curious to Make Bold Career Moves

Discover how Beth Mooney, senior manager, global marketing & e-commerce, has upskilled herself to evolve with the industry.

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Castrol Announces Multi-Year NFL Sponsorship Extension

The partnership will position Castrol as the Official Motor Oil Sponsor of the NFL.

The Equipment And Tool Institute Sets Its Eyes On The Future With A New Strategic Planning Process

The ETI board of directors and staff teamed up with the Baker Strategy Group in an intensive one-day strategic planning session to develop a roadmap for the institute.