Marketing & Strategy Archives - aftermarketNews
Valvoline’s Kellye Wicker: Be Visible and Market Yourself

Get to know Valvoline’s Kellye Wicker and how she has built up her skillset to become a sought-after marketing professional.

Kellye Wicker_Valvoline- Women at the Wheel
CRP’s Mike Palm: How Close Customer Ties Yields Success (Audio)

Learn how Palm has led the company’s aftermarket product management to ensure CRP’s future success.

Drivetime_ Mike Palm- CRP Industries
CRP’s Mike Palm: How Close Customer Ties Yields Success

Learn how Palm has led the company’s aftermarket product management to ensure CRP’s future success.

Drivetime_ Mike Palm- CRP Industries
Dana’s Beth Mooney: Upskill Yourself to be on the Cutting Edge (Audio)

Discover how Beth Mooney, senior manager, global marketing & e-commerce, has upskilled herself to evolve with the industry.

WATW_ Mooney_
Dana’s Beth Mooney: Stay Curious to Make Bold Career Moves

Discover how Beth Mooney, senior manager, global marketing & e-commerce, has upskilled herself to evolve with the industry.

WATW_ Mooney_
Castrol Announces Multi-Year NFL Sponsorship Extension

The partnership will position Castrol as the Official Motor Oil Sponsor of the NFL.

The Equipment And Tool Institute Sets Its Eyes On The Future With A New Strategic Planning Process

The ETI board of directors and staff teamed up with the Baker Strategy Group in an intensive one-day strategic planning session to develop a roadmap for the institute.