Marketing Campaign Archives - aftermarketNews
Pennzoil Celebrates The Next Mile

The new “Long May We Drive” campaign features racecar driver & C6 quadriplegic Torsten Gross and NASCAR champ Joey Logano.

Advance Auto Parts Launches ‘Diehards Choose DieHard’

A 60-second documentary-style video and campaign features former Marine sergeant and world-renowned climber, Kirstie Ennis.

Sylvania Launches ‘Eyecare by Sylvania’ Campaign

The multimedia campaign allows drivers to literally “see the difference” in their nighttime driving experience.

TotalEnergies Lubrifiants Launches RobotQuartz Campaign

The advertising character represents the engine and shows the effects of the Quartz lubricants on all types of engines.

Bridgestone Launches ‘What Really Matters’ Platform

Bridgestone says the platform showcases the company’s focus on creating a more sustainable world for future generations. 

Bridgestone Retail Operations Launches Annual Cause Marketing Campaign For Boys & Girls Clubs Of America

With the funds raised during the campaign, Bridgestone Retail Operations will provide grants that will help Clubs to either purchase a new van or to improve and maintain their existing vehicles.