Litens Introduces ‘Reset to OE’ Campaign for Technicians
On vehicles that were built with an OAD, technicians should never replace it with a solid pulley or one-way clutch.
Liqui Moly Partners with La Carrera Panamericana
LIQUI MOLY will also participate in the race with its own car: a Mercedes-Benz 300 SL “Seagull Wings.”
Jiffy Lube, Good Humor Collaborate to ‘Keep Summer Rolling’
They will offer complimentary preventive maintenance to ice cream truck owners to help keep them on the road this summer.
Nokian Tyres Campaign: Quebec Defends ‘Worst Roads’ Title
Nokian Tyres invited drivers to vote for the worst roads on the continent.
Pennzoil Celebrates The Next Mile
The new “Long May We Drive” campaign features racecar driver & C6 quadriplegic Torsten Gross and NASCAR champ Joey Logano.
Advance Auto Parts Launches ‘Diehards Choose DieHard’
A 60-second documentary-style video and campaign features former Marine sergeant and world-renowned climber, Kirstie Ennis.
Sylvania Launches ‘Eyecare by Sylvania’ Campaign
The multimedia campaign allows drivers to literally “see the difference” in their nighttime driving experience.
TotalEnergies Lubrifiants Launches RobotQuartz Campaign
The advertising character represents the engine and shows the effects of the Quartz lubricants on all types of engines.
Bridgestone Launches ‘What Really Matters’ Platform
Bridgestone says the platform showcases the company’s focus on creating a more sustainable world for future generations.
Bridgestone Retail Operations Launches Annual Cause Marketing Campaign For Boys & Girls Clubs Of America
With the funds raised during the campaign, Bridgestone Retail Operations will provide grants that will help Clubs to either purchase a new van or to improve and maintain their existing vehicles.
