Guest Commentary Archives - Page 7 of 10 - aftermarketNews
Guest Commentary: 3 Things Great Leaders Do To Get The Best From Their People

In this guest commentary, Lonnie Mayne, founder of Red Shoes Living, writes, “What do you think it takes to be a great leader? While there isn’t one magic formula, I do know when I’m around a great leader, I always want to give them the best version of myself. I never want to let them down. And, I think it’s because they do three key things.”

Publisher’s Perspective: Ok, I’ve Had It!

I am done with false marketing hype and offers. This includes all marketing offers, not just on price. It includes free trips, lifetime warranties and all of that. It is time for some sanity in the offerings department.

Guest Commentary: Office Design That Supports Productivity

In a misguided drive to respond to employee engagement issues, organizations are experimenting with increasingly lavish perks. However, the approach favoring things like food and ice cream over meaningfulness are missing the mark.

Guest Editorial: Shifting [Generational] Gears

Millennials have a very different relationship with the aftermarket compared to their older counterparts.

Guest Commentary: That’s It. We’re Done. Nice To Know You.

A recent report by the Bay Area think tank RethinkX, titled, “Rethinking Transportation 2020-2030,” has been picked up by numerous news organizations. It’s a report sure to concern the automotive industry and especially potential investors in the automotive aftermarket. We believe the report warrants some careful analysis.

Guest Commentary: Creating Extraordinary Customer Experiences With Technology

Virtual Reality can give consumers the opportunity to experience products and services in life-like interactions and demonstrations. With VR, marketers can offer their customers a chance to feel like they already own the product or have purchased the service.

Guest Commentary: What Do Superheroes, Driverless Cars And 5G Have In Common?

When 5G arrives, we will all get the chance to experience something akin to the superpowers I used to chat about with my boys when they were little. It will bring to our autonomous driving world superpower-like connectivity, giving cars a near-instant advantage of time and information – kind of like a “sixth sense.”

Guest Commentary: Selling Is Believing

In the automotive aftermarket, relationships are built in the trenches. That is where the action is. Powerful belief in yourself and your company is the heart of selling.

Guest Commentary: Give Me A Chance (And I May Surprise You)

“A second chance is a sign of mercy and an investment in the employee. Both business and interpersonal relationships fail when people behave in ways that are not resonant with what they want,” writes Dr. John Passante.

Guest Commentary: Will It Go Round In Circles?

Amazon’s market cap is $434 billion. Walmart’s is $222 billion. Amazon’s market cap is, in fact, more than Walmart, Costco, Target, Macy’s and Kohl’s … combined. What could that mean for the automotive aftermarket?

Guest Commentary: ‘BMT’ – The New Automotive Acronym

“The fact is, we live in an industry where the new acronyms of emerging technologies are defining the future of aftermarket service and we have two ways to think about them – we can harness the power they represent and use that power to build new sales opportunities, or we can ignore the acronyms and become victims of the change they are introducing,” writes Derek Kaufman of Schwartz Advisors.

Guest Commentary: How Far Can You See?

As we continue our bi-weekly article series from Schwartz Advisors (SA), today we hear from longtime industry veteran Pete Kornafel, partner at SA. In his guest commentary, Kornafel talks about the improvements that could potentially result from better supply chain visibility.