Finding the Right Oil Filter Based on the Driver
There is an array of different vehicles with different purposes on the road, and that is why FRAM® offers a variety of oil filters that accommodate various vehicles and their drivers. The most common types of drivers have a variety of needs, and we identified requirements for three of these groups: the everyday commuter, the
How Cabin Air Factors into Vehicle Cleanliness
Every surface is getting a thorough cleaning these days. Kitchen counters, doorknobs and even vehicle interiors are subject to regular disinfectant wipe downs. In fact, the CDC has released a list of guidelines for how to properly clean a vehicle’s many surfaces. For hard, non-porous surfaces in the interior of a vehicle, including hard seats,
FRAM To Debut New Oil Filter Packaging At AAPEX
The new design will include: 1) A QR code for helpful product information; 2) URL for friendly filter change reminders; and 3) Proof of 100% recyclable materials.
FRAM Joins How2Recycle Program
As part of FRAM’s sustainability efforts, the company has partnered with How2Recycle to help empower customers to recycle specific products and packaging more accurately through the program’s smarter label system.
TRICO Group Acquires Fram And Autolite Brands From Rank Group
This is the second acquisition for TRICO in 2019. In January, TRICO Group acquired UCI International’s Performance Pumps business, comprised of ASC Industries and Airtex Products.
New FRAM Website Focuses On User Experience
One of the key features of the new website is the “Parts Search” tool that allows visitors to quickly locate compatible parts for their specific vehicles.
FRAM Introduces Extra Guard Enhancement
The company’s oil filters now feature a silicone anti-drainback valve and will now meet all manufacturers’ recommended change intervals.
FRAM Inks Deal With Racers Edge Motorsports
The partnership offers the latest in FRAM filtration product engineering, support and technology to the racing team.
Executive Interview: Dave Shadduck, President Of Autolite And FRAM
In the Executive Interview, Shadduck shares that strong supplier relationships are one of the keys to the brands’ continued success. He also talks about the value of consumer outreach through motorsports, social media and more.
FRAM Launches New Campaign With Jonathan Banks Of ‘Better Call Saul’
Veteran actor brings “Frampa” character to life.
FRAM Features Video Of Sponsored Athletes On New Website
UFC fighters and motocross riders show fans how to “Do It Right” at TeamFRAM.com.
