customer experience Archives - aftermarketNews
A Guide to Going Digital in the Automotive and Heavy-Duty Aftermarket

In today’s fast-paced digital landscape, industries are swiftly transitioning towards digitalization to bolster efficiency, enhance customer experiences, and maintain a competitive edge. The automotive and heavy-duty aftermarket sector is no exception, and the monumental shift towards digital solutions to streamline operations and meet evolving consumer demands is well underway. With these advancements come numerous challenges.

Digital Enablement Strategies for Parts Manufacturers

The digitization of the parts industry has ushered in a new era of opportunities and challenges. Manufacturers are now confronted with increased competition, the necessity to acquire new skills and technologies, and adapting to rapidly evolving consumer expectations. However, this transformation also offers significant opportunities, such as a wider customer reach, direct customer engagement, and

The Herman Trend Alert: The Customer Experience Revisited

The smartest companies already know and act on the fact that they are in the customer experience business. Equipped with advanced analytics, business leaders now have the insights they need to build loyalty and success.