King Midas Brings The Golden Touch To Commercials
With the Midas TV commercials that begin broadcasting this fall, the 61-year-old brand communicated a simple message: King Midas is alive, well and offering guidance and advice to the mechanics and managers at the nearly 1,300 care-care locations named after him.
Martins Industries Introduces New Branding, New Colors And Improved Product Packaging
The new brand colors, which are now orange, grey and black, will be applied to everything from products and packaging, to marketing and promotional materials.
Pylon Unveils New Logo, Tagline
The new brand identity is designed to highlight Pylon’s continued commitment to manufacturing quality automotive products.
Faurecia Says Its New Visual Identity Reflects Its New Trajectory
Faurecia is accelerating its transformation as a mobility-focused business and says this renewal of its visual identity reflects the beginning of an important new era in its development.
Ford Hires Former Apple, Nike Exec To Lead Branding Efforts
Brand expert Musa Tariq joins Ford as vice president and chief brand officer, responsible for further building and differentiating the company’s iconic Ford brand globally.