Branding Archives - aftermarketNews
K&N Renews Emphasis on Family of Brands 

The company is positioning its products to target the needs of specific customer segments.

LIQUI MOLY Sponsors World Men’s Handball Championship

Participation in the tournament is intended to increase the oil producer’s brand awareness.

Carquest Unveils New Branding, Makes Hire Heroes Donation

The new branding package, announced during Carquest’s 2022 Leadership Summit, includes a refreshed logo.

D-A Lubricant Launches New Look for PennGrade Brand

The label refresh creates new opportunities for brand awareness and on-shelf presence, the company says.

Dexter Axle Announces Brand Strategy

The company launched a long-term brand strategy offering trailer parts and accessories under the brand Dexter.

AISIN Announces New Corporate Branding, Logo And Packaging

The rebranding follows the merger of parent company AISIN Seiki Ltd. with its subsidiary, AISIN AW.

FleetPride Refreshes Logo And Tagline

The refreshed logo features the new tagline “Heavy Duty Parts & Service.”

Overheard: Making The Switch

Who is more willing to switch brands if the counter pro suggests it – DIYers or professional techs? Unveils New Brand Identity

The rebrand is the culmination of detailed user testing and research as well as an extensive review of customer feedback.

Commentary: The Golden Content Engagement Rule

Would your customers be able to identify your brand or product if your logo wasn’t on it?

Energizer Holdings Launches Updated Look For Auto Appearance Brands; Adds New Product Line For Fragrance Brand

The new look for Eagle One and Lexol, and the new Essentials Collection from Refresh Your Car!, are now in stores.

US Motor Works Reveals A New Look For 2018

As part of the first phase, all brand logos have been updated for a modern and consistent look. The second phase moves the new look onto the company’s packaging.