Brand Repositioning Archives - aftermarketNews
Rotomaster Announces Brand Relaunch

The re-engineered brand reflects Rotomaster’s forward-thinking approach to engineering and design, says the company.

Standard Motor Products Selects TFI Envision For Brand Repositioning, Annual Report

The process included extensive industry research; refinement of its target customers/consumers; development of an updated brand wheel and brand positioning statement, as well as review and recommendations of SMP’s leading brands portfolio strategy.