Rotomaster Announces Brand Relaunch
The re-engineered brand reflects Rotomaster’s forward-thinking approach to engineering and design, says the company.
Standard Motor Products Selects TFI Envision For Brand Repositioning, Annual Report
The process included extensive industry research; refinement of its target customers/consumers; development of an updated brand wheel and brand positioning statement, as well as review and recommendations of SMP’s leading brands portfolio strategy.
