Bestop Archives - aftermarketNews
Bestop Announces Production Of The New Supertop Ultra

Bestop develops groundbreaking technology for Jeep Wrangler JK owners and prospective buyers.

Bestop Premium Accessories Group Acquires Softopper LLC

Bestop Premium Accessories Group continues to make strides in building a portfolio of first-class aftermarket brands.

Bestop Invites Jeepers To Test Drive Their Soft Tops

“The Bestop 30-Day Test Drive” will run from April 2-30, and allows any Jeep Wrangler owner to experience the “open-air adventure” provided by the premium soft tops.

Bestop Premium Accessories Group Launches $1M ‘If Casey Wins, You Could Win’ Challenge

If Casey Currie takes the overall win at the Baja 1000, promotion entrants will have a chance to win $1 million; Currie’s personal customized Jeep Wrangler JK Unlimited, or one of 10 $5,000 product packages featuring the most innovative products from Bestop, Baja Designs, Tuffy Security Products or Currie Enterprises.

Bestop Wraps Up Project Pink With American Cancer Society

The company made a $6,234 donation to the American Cancer Society in support of breast cancer research and awareness.

Bestop Adds Chris Fairless To Sales Team As Regional Sales Manager

Based in Southern California, Fairless will be responsible for aftermarket business west of the Rockies, including major warehouse distributor accounts in the region.

Bestop Adds Industrial Designer Tommy Knight To Aftermarket Product Development Team

Reporting to Eric Getzschman, director of aftermarket product development, Knight will play an integral role in accelerating the company’s speed to market by creating multiple new products for Jeeps and pickup trucks.

Brian Terrano Joins Bestop As Director Of Supply Chain Management

In his new role, Terrano will direct the company’s global purchasing strategy and business processes that support Bestop’s OE and aftermarket automotive customers.