Quarterly Research: The Where And How Of Parts Buying
This summer, Babcox Media conducted its biennial profile of independent repair facilities. These are the results.
Overheard: Are Shop Owners Investing In Advanced Technologies?
A 2021 ShopOwner survey asked respondents if they are investing in advanced vehicle technology training and equipment.
Zooming In On Aftermarket Indicators
A look at both “big-picture” indicators as well as what is affecting individual shops at the micro level.
Marketing Survey Deadline Is Monday, March 29
Please take just a few minutes to complete this important survey about your marketing outlook for 2021.
OVERHEARD: Car Owners Get Comfortable
Majority of car owners ok with COVID sanitation measures at service facilities.
Tracking Economic Trends
Data lags and seasonal adjustments: understanding both will make you a better interpreter of economic data.
Overheard: Production Of Auto Parts Going Strong
According to the Fed, auto parts production soared after lockdown.
Quarterly Research: Uncovering Insights, Impact Of COVID-19
Babcox’s Audience Insights Manager Bruce Kratofil looks at COVID’s impact on the industry.
Keeping Up: Quarterly Research
Babcox Audience Insights Manager Bruce Kratofil looks at chief concerns shops and techs have about their businesses.
Brand Influencers: Research
Research Shows Who Really DRIVES Brand Decisions, Parts Purchases