Babcox Research Archives - aftermarketNews
Quarterly Research: The Where And How Of Parts Buying

This summer, Babcox Media conducted its biennial profile of independent repair facilities. These are the results.

Overheard: Are Shop Owners Investing In Advanced Technologies?

A 2021 ShopOwner survey asked respondents if they are investing in advanced vehicle technology training and equipment.

Zooming In On Aftermarket Indicators

A look at both “big-picture” indicators as well as what is affecting individual shops at the micro level.

Marketing Survey Deadline Is Monday, March 29

Please take just a few minutes to complete this important survey about your marketing outlook for 2021.

OVERHEARD: Car Owners Get Comfortable

Majority of car owners ok with COVID sanitation measures at service facilities.

Tracking Economic Trends

Data lags and seasonal adjustments: understanding both will make you a better interpreter of economic data.

Overheard: Production Of Auto Parts Going Strong

According to the Fed, auto parts production soared after lockdown.

Quarterly Research: Uncovering Insights, Impact Of COVID-19

Babcox’s Audience Insights Manager Bruce Kratofil looks at COVID’s impact on the industry.

Keeping Up: Quarterly Research

Babcox Audience Insights Manager Bruce Kratofil looks at chief concerns shops and techs have about their businesses.

Brand Influencers: Research

Research Shows Who Really DRIVES Brand Decisions, Parts Purchases