Akebono Releases ProACT And Euro Ultra-Premium Disc Brake Pads; 8 Parts Increase Coverage By Almost 4M Vehicles
Premium stainless hardware is included in the five parts that require it and four of the EURO kits include an electronic wear sensor.
The company says seven pads provide coverage for nearly 1 million vehicles.
Six new part numbers add coverage for more than 2 million vehicles.
“We continually strive to deliver the best possible shipping performance; delivering complete, accurate and on-time orders to our customers is the first step in complete customer satisfaction,” said Russ Stebbins, director Americas aftermarket business unit, Akebono Brake Corp.
Akebono Kicks Off The Year With 6 Disc Brake Pad Kits, Expanding Pro-Act, Akebono Performance And Euro Lines
Akebono has announced three new Pro-ACT part numbers, two Akebono Performance part numbers and one new EURO part number. Five of the six also include premium stainless hardware, the company added.
“These changes are a result of our continued growth and increased dedication to our direct customers and trading partners,” said Russ Stebbins, director of Americas, Akebono Aftermarket Business Unit.
For the past 18 years, Cota has led the Western Region, in addition to overseeing the Canadian market.
The Akebono team, led by Dr. Wilm Uhlenbecker, president and CEO, accepted the award Tuesday at AAPEX in Las Vegas.
Akebono Introduces 8 New Part Numbers, Expanding Aftermarket Coverage For More Than 2 Million Vehicles
The part introductions add coverage to 12 late-model vehicles from GM, Honda, Hyundai, Kia and Mercedes-Benz. Of the eight new part numbers, five are Pro-ACT, one is Performance and two are EURO Ultra-Premium Brake Pad applications.
The Akebono “Brake into the Action” promotion offers technicians in the U.S., Canada and Latin America $2.50 for each documented kit of Akebono pads installed. In addition, participants in the U.S. and Canada can enter to win one of 10 top prizes, valued up to $10,000 each.
Prior to joining Akebono, Ramirez worked at Federal-Mogul Motorparts as a technical product specialist. He also worked at Raytheon Professional Services LLC, General Motors and Dana Inc. in sales management positions.
The release expands vehicle coverage for Akebono’s Pro-ACT, Performance and EURO Ultra-Premium Ceramic Disc Brake Pad lines by almost 9 million vehicles.