The rebranding follows the merger of parent company AISIN Seiki Ltd. with its subsidiary, AISIN AW.
Company adds 47 brake pad SKUs for domestic vehicles.
The new products are now available through AISIN Aftermarket.
The new automatic transmission fluids are for Mazda and Subaru applications.
Since 2006, Pariano has been responsible for AISIN’s aftermarket sales and marketing strategy.
The new window regulator program covers 90% of popular Asian, domestic and European vehicles.
During the meeting, AISIN announced new marketing initiatives and several new products which are being introduced for launch in 2020. These new products are on display at its booth, No. 2243, during the AAPEX Show.
“Family” is the theme at this year’s AISIN Group exhibit at AAPEX, where AISIN and ADVICS will announce a new sales relationship.
With an eye toward future mobility, the AISIN Group exhibit will feature a wide range of products in the area of electrification and automated driving in response to rapid structural changes in the global auto industry, and great interest among automakers.
The company’s new “i-mobility TYPE- C” automated concept vehicle will be unveiled this week.
Aisin was awarded the Aftermarket Auto Parts Alliance 2018 Fill Rate Award during the General Session of the Alliance Shareholders Winter Meeting, held last week at Turnberry Isle in Aventura, Florida.
The meeting, which took place with Aisin sales reps and marketing partners, was held in conjunction with Automotive Aftermarket Industry Week taking place in Las Vegas.