The S&W Performance Group has launched its newly revamped website, “which has created a user-friendly browsing and shopping experience for desktop, mobile-phone and tablet visitors,” the company announced.
The 60-year-old manufacturer of performance components expressed confidence that its “valued customers and vendors will be extremely pleased.”
“Do-it-yourselfers and professional mechanics will now have access to multiple search methods, which will help them quickly locate their parts, services or information,” the company said in a news release. “They’ll also have direct access to technical specifications, instructions and tech tips. New products, high-resolution images and installation videos are being added daily to aid DIY customers.”
The site features step-by-step multi-component kit selections, a testimonials page and an events calendar. Plus, customers who are interested in prototypes and short-run production services provided by the Precision Specialties division can submit an RFQ and upload files on the Fabrications page.
“Customer satisfaction is a priority and paramount to our success,” said S&W’s President Michael Weney. “Visitors to the new site will have a positive experience, and they’ll want to visit us again.”
Kevin Johnson, owner of Sylvanson Web & App Design and Developments, was chosen to design the new e-commerce website, because of his talent and his background as a racer and an S&W customer.
“The site is everything we expected and more, because it was created with Kevin’s insight and state-of-the-art software,” said General Manager Tom Hoosigian. “This is why it will be well-received and working for us 24 hours a day.”
S&W encourages visitors to share their suggestions to improve any areas of the website. To submit suggestions, visit the Contact Us page or call 800-523-3353.