ATLANTA — Atlanta, Georgia-based SunTrust Banks has signed a multi-year agreement to become the “Official Bank of NASCAR.” The company is utilizing this new partnership with NASCAR to build upon its Motorsports Banking Group announced earlier this year.
Under terms of the agreement, SunTrust will support a number of NASCAR activities, including the sport’s diversity initiatives, the NASCAR Craftsman Truck Series, grassroots racing and various charitable and community programs.
The expanded unit will support both the financial needs of NASCAR’s drivers and teams as well as assist with the sport’s community-related programs that directly benefit the families of NASCAR’s drivers and teams. Sanctioned organizations that will receive immediate support from SunTrust Motorsports Banking include Women’s Auxiliary of Motorsports (WAM), which helps to provide support for the families of NASCAR racers; Motor Racing Outreach (MRO), a non-denominational group that provides religious services for NASCAR and other racing series; and Victory Junction Gang Camp, a retreat for children living with chronic or life-threatening illnesses.
SunTrust will also take its sponsorship to the track and broaden the number of NASCAR fans it reaches across the country by becoming an associate sponsor of a NASCAR Craftsman Truck Series team to be named, as well as a contingency award sponsor of NASCAR’s Dodge Weekly Racing Series, NASCAR’s grassroots racing series. This local program will also include sponsorship of several grassroots racing facilities.
“SunTrust has been instrumental in the growth of our sport from day one when they helped my grandfather, Bill France, Sr., secure the funds to build Daytona International Speedway,” said Brian France, chairman and CEO of NASCAR. “Like NASCAR, SunTrust understands the path to customer loyalty is providing the right products with exceptional service. The company’s commitment to our sport is far reaching and helps support our teams, drivers, tracks and community organizations in very meaningful ways.”
The agreement with NASCAR augments the growing motorsports platform that SunTrust began building late last year with the company’s announcement as “The Official Bank of Grand American Rolex Sports Car Series” and its sponsorship of the #10 Daytona Prototype car running in the series.
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