STARFIRE Goes 'Big-League' To Support Its Growing Dealer Network

STARFIRE Goes ‘Big-League’ To Support Its Growing Dealer Network

Starfire, a global brand of lubricants, antifreeze and chemicals, has announced a new partnership with the Cincinnati Reds.

Starfire, a global brand of lubricants, antifreeze and chemicals, has announced a new partnership with the Cincinnati Reds. The company is in the midst of building out its national distributor network and its increased advertising investment is designed to support its growing roster of distributors and dealers.

“The Reds are a natural partner for Starfire,” said President and CEO Kurt Deimer. “Their fan base extends across the Midwest and the South and that’s where a good part of our long-term users are based.”

As part of a year-long sponsorship package, Starfire will have prominent brand placement in Great American Ball Park, the home of the Reds. The company’s brand will be displayed on horizontal signage located above the Reds bullpen in centerfield, inside the bullpen and on centerfield batters eye LED signage. The Starfire logo also will be featured on Upper Home Plate signage, which is visible on Cincinnati Reds television broadcasts. The partnership also includes 30-second commercial announcements airing on the Cincinnati Reds On Radio broadcasts on flagship station 700 WLW across six states.

“It was a great brand-fit for us,” said Starfire Chief Operating Officer Darrin Ward. “The Reds have always been about winning through hard work and doing the basics better than the other guys and that matches our premium value proposition.”

“The Starfire story is dynamic, and we are excited to introduce their line of products to consumers and businesses across the region,” said Karen Forgus, Reds senior vice president of business operations. “Showcasing the Starfire brand in our ballpark and on the radio will accelerate their results. We are proud to add them to our roster of partners.”

 

You May Also Like

GKN Reduces Total CO2e Emissions by 10.5%

GKN said its sustainability strategy is based around four strategic pillars, as it aims for its emissions reduction target to be net-zero across its value chain by 2045.

GKN reduces direct CO2e emissions by 10.5% in 2023

GKN Automotive published its latest Sustainability Progress Report, which includes a reduction in total CO2e emissions by 10.5% in 2023,

GKN said its sustainability strategy is based around four strategic pillars: Climate Action, Our People, Responsible Sourcing and Our Impact. Each pillar is tied to targets that focus the company’s efforts. GKN said its long-term carbon emissions reduction target is to be net-zero across its value chain by 2045.

Perfect Stop Powersports Promotion Kicks Off The Summer

Six grand-prize winners will choose a powersports vehicle of their choice – worth up to $15,000.

Perfect-Stop-Powersports-Promotion-Kicks-Off-The-Summer
TEXA Runs Car Diagnostic Tool Promotion

Active from June 1 through August 31, this TEXA IDC5 advanced diagnostics promotion provides a single full BIKE software with Free Texpack subscription, when a new TEXA Axone tablet CAR package is purchased.

TEXA Promo
Castrol Unveils New Branding, Product Claims

The company is relaunching its three flagship synthetic “stronger for longer” motor oil brands, while making new claims of performance and protection.

Castrol Unveils New Branding, Product Claims
RNR Tire Express Announces NASCAR-Themed Giveaway

The Father’s Day in the Fast Lane Giveaway includes an all-expenses paid trip to a NASCAR race.

Other Posts

Dana Expands Line of Spicer ReadyPack Kits

Dana added new part numbers to its line of Spicer ReadyPack preassembled kits for commercial-vehicle driveshafts, coupling shafts and interaxle shafts.

Dana Expands Line of Spicer ReadyPack Kits
Bendix Marks One Year of Accident-Free Operations

Five hundred people work at the company’s Huntington, Indiana, campus, where 365 days have gone by without a recordable injury, according to Bendix.

Bendix Marks One Year of Accident-Free Operations
Bosch Releases 87 New Part Numbers in June

Bosch’s new part numbers cover 318 million vehicles in operation across North America.

Schaeffler Showcases Hydrogen Electrolyzers and Fuel Cells

Schaeffler also is demonstrating its progress toward the commercialization of green hydrogen, at the Hydrogen Americas 2024 Summit and Exhibition in Washington, D.C. 

Schaeffler Showcases Hydrogen Electrolyzers and Fuel Cells