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SpeeDee Oil Change & Auto Service Expands Digital Marketing Focus

SpeeDee’s digital marketing efforts include the rejuvenation of a search engine marketing program that was first launched in 2006, a Facebook focus and an emphasis on video.

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Over the past two years, SpeeDee Oil Change & Auto Service, a franchise-based full-service automotive care company with more than 150 locations, has increased focus on digital marketing initiatives to support the brand’s growth efforts.

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SpeeDee - Oil - Logo“We have focused our marketing efforts on digital for quite some time now,” said Tara Jacobs, marketing manager for SpeeDee Oil Change & Auto Service. “We continue to refine our efforts to best meet the needs of our consumers and our franchisees and the response has been great.”

In 2015, SpeeDee Oil Change & Auto Service unveiled the “You’ll Love What We Can Do” campaign. The campaign is featured on broadcast and print mediums with support on digital platforms to reinforce messaging resulting in a stronger connection and heightened awareness among consumers. System-wide, digital focus accounts for approximately 35 percent of the total media spend with designated market areas differing slightly.

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SpeeDee’s digital marketing efforts include the rejuvenation of a search engine marketing program that was first launched in 2006, a Facebook focus, emphasis on video stemming from the “You’ll Love What We Can Do” campaign and the recent launch of a reputation management program.

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