Over the past two years, SpeeDee Oil Change & Auto Service, a franchise-based full-service automotive care company with more than 150 locations, has increased focus on digital marketing initiatives to support the brand’s growth efforts.
“We have focused our marketing efforts on digital for quite some time now,” said Tara Jacobs, marketing manager for SpeeDee Oil Change & Auto Service. “We continue to refine our efforts to best meet the needs of our consumers and our franchisees and the response has been great.”
In 2015, SpeeDee Oil Change & Auto Service unveiled the “You’ll Love What We Can Do” campaign. The campaign is featured on broadcast and print mediums with support on digital platforms to reinforce messaging resulting in a stronger connection and heightened awareness among consumers. System-wide, digital focus accounts for approximately 35 percent of the total media spend with designated market areas differing slightly.
SpeeDee’s digital marketing efforts include the rejuvenation of a search engine marketing program that was first launched in 2006, a Facebook focus, emphasis on video stemming from the “You’ll Love What We Can Do” campaign and the recent launch of a reputation management program.