Solera Holdings, a provider of risk and asset management software and services to the automotive and property marketplace, has acquired DMEautomotive LLC (DMEa), a provider of data-driven customer retention and marketing solutions for the retail automotive industry. Solera acquired DMEa for $142.5 million, subject to certain adjustments.

Solera says the addition of DMEa to its existing service, maintenance and repair (SMR) data will create cognitive insights that significantly enhance the SMR experience for 40 percent of U.S. households, including nearly 100 million unique owner-vehicle relationships.

In fewer than two years, Solera has created a comprehensive SMR platform, which now includes Identifix, AutoPoint and Service Dynamics. This platform now serves more than 1 million SMR events per week and is utilized by nearly a quarter-million automotive technicians in the U.S. and Canada.

“I thank JM Family Enterprises for selecting Solera as the new home for DMEa and express our deep commitment to continue building the business,” said Tony Aquila, Solera’s founder, chairman and CEO. “Now that the DMEa acquisition is complete, we will work to integrate vertical contact points with customer insights to create a user experience – similar to what Netflix, Amazon.com and YouTube do – in the automobile lifecycle to provide a knowledgeable and smoother ride through life.”