KENOSHA, Wis. Snap-on Tools is currently being featured on “How it’s Made,” the Discovery Channel and Discovery Science Channel TV show about how everyday products are produced
“We were honored and flattered when the producers of ‘How it’s Made’ contacted us and asked if they could show how some of our Snap-on products are manufactured,” said Alicia Smales, vice president of marketing for Snap-on Tools. “Service technicians consider Snap-on tools to be the best so this is a great opportunity to show the rest of the world why these experts feel that way.”
Currently airing on the Discovery Channel and Discovery’s Science Channel, “How it’s Made” is a documentary program showing how everyday items are manufactured. Six Snap-on tools were chosen to be used in “How it’s Made” including a pneumatic impact wrench, ratchet, combination wrench, socket/extension set, screwdriver set and a rolling red toolbox. The show airs in more than 180 countries and reaches more than 100 million viewers. The first episode featuring Snap-on tools — Snap-on Pneumatic Impact Wrench (series 12, episode 1) — aired on the Science Channel on Dec. 5. Episode 2 — Snap-on Ratchet Set (series 12, episode 2) — will air Friday, Dec.12 at 9 p.m. EST
The other episodes featuring the Snap-on combination wrench and the Snap-on screwdrivers are scheduled to air in late December and early January 2009, respectively. The episode featuring the Snap-on socket set is scheduled to air in June 2009 while Snap-on rolling tool box episode is planned for October 2009. Check listings for future showings on both the Discovery Channel and Science Channel.