Standard Motor Products Inc. (SMP) has selected TFI Envision Inc., a producer of strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications, to develop the print and digital ad campaign for its Intermotor Import Leader Automotive Scholarship Contest. The contest will present two deserving students with a $5,000 scholarship each. The contest runs through July 31.
The team at TFI Envision created a compelling typographic treatment surrounded by two young automotive techs that are focused on the viewer, drawing the audience into reading more details of the contest. The design carries this look across both print and digital as well as the overall framework of the online entry microsite.
“At SMP, we are dedicated to investing in the future of our industry,” said Phil Hutchens, vice president of engine management marketing, SMP. “Our Intermotor Import Leader Automotive Scholarship is an exciting opportunity to recognize and support student technicians who share Intermotor’s quest for import excellence.”
Complete rules and contest information for the scholarship can be found at here.
