ELGIN, IL — SKF has expanded its involvement in the NASCAR NEXTEL Cup Series, signing a multi-year sponsorship agreement with Richard Childress Racing (RCR).
With the start of the 2005 NASCAR season, SKF will hold sponsorship positions on the No. 07 of Dave Blaney, the No. 29 of Kevin Harvick and the No. 31 of Jeff Burton.
For the past seven seasons, SKF has utilized its NASCAR involvement to promote its products, services and industry activities. SKF actively communicates the messages of the Be Car Care Aware Campaign and the Right to Repair Act through its NASCAR relationships.
“SKF’s longtime NASCAR involvement has generated excitement for the company both internally and externally around the world,” said Per Jacobsson, Director of Marketing Communications, SKF. “Increasing our level of racing involvement with RCR will offer SKF a new avenue to promote our products and services to our audiences, as well as research and develop new products for the automotive industry.”
The agreement also includes a technical partnership between RCR and SKF engineers. The two groups will work together to develop new technologies to help increase RCR’s racing performance, and develop new products intended to increase the safety and performance of consumer vehicles. According to Rob Jenkinson, manager of the SKF Racing Unit, Automotive Division, SKF will use resources from each of its divisions – Automotive, Heavy Duty, Industrial and Aerospace – to improve the performance of the RCR Racing Team.
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