Sherwin-Williams Automotive Finishes Expands Website - aftermarketNews

Sherwin-Williams Automotive Finishes Expands Website

Site adds programs to help collision shops improve their businesses.

WARRENSVILLE HEIGHTS, Ohio – Sherwin-Williams Automotive Finishes (SWAFC) has announced the launch of an expanded website, featuring informational tools for the collision industry.

The expanded site — — was designed to take advantage of the more than 200,000 organic search hits and 5 million page views the site gets each year by offering more information and education. 

The new site has an updated look and feel, with animated features to highlight specific products and features. There is also an updated “Contact Me” functionality, allowing a shop to request an immediate sales or technical service assistance call.

Information is organized by market segment, product type and product system, with detailed product information and application videos. Other new additions to the site include a store locator tied to Google Maps, press releases and a calendar featuring events and training.

“Our goal in designing and launching the new website was to have it literally become a virtual sales call right at our customers’ fingertips,” said Mike Veney, SWAFC marketing manager, e-commerce. “This expanded customer experience will provide immediate color, product and technical information for every one of our markets, including collision, custom, fleet and OE.”

Veney added that the new site has an extremely streamlined look, is easy to navigate and includes a number of informative videos and easy-to-use KPI calculators to help shops be more productive, and subsequently, more profitable.

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