Shell and Hyundai Motor Co. have renewed their five-year global business cooperation agreement through to 2026. This is the fourth time the two companies have signed such an agreement since starting to work together in 2005. Hyundai will continue to recommend Shell lubricants across its global aftermarket network. The new agreement reinforces the joint commitment of both companies to collaboratively develop and deploy zero-emission battery electric and hydrogen mobility solutions for Hyundai customers, primarily in Asia.
The lubricants aftermarket recommendation covers a full range of dedicated co-branded and competitively priced Shell Helix products, including Shell Helix Ultra with PurePlus Technology. In North America, Quaker State-branded lubricants (owned by Shell) will be the brand recommended by Hyundai. Grown over the course of the longstanding relationship, Shell offers aftermarket support for Hyundai in more than 70 markets around the world.
“Accelerating the mobility sector to net-zero will require collaborative pioneers willing to act now and establish the alignments needed to deliver a cleaner energy future,” said Carlos Maurer, executive vice president of Shell’s Global Commercial business. “Shell and Hyundai both have that pioneering spirit. We believe we can best enhance Hyundai’s customer service experiences by tapping our EV charging expertise and our deep insights gathered from daily interactions with motorists at our 46,000 retail sites globally.”
“This time around we will join forces to drive positive change with clean mobility solutions that benefit all,” said Un Soo Kim, senior vice president and head of Global Operations Division of Hyundai Motor Co. “With Shell, we will be securing our competitiveness within the automotive industry, continuing our transition as a smart mobility solution provider.”
At the heart of Hyundai and Shell’s wide-ranging relationship is a mutual commitment to leverage technology to accelerate the energy transition. The two companies run joint R&D programs including for the first-fill lubricants to meet Hyundai’s specific engine requirements, which could extend for collaboration on e-Fluids development for EVs.
In addition, Shell, the No. 1 global lubricants supplier for 14 consecutive years, has been the official sponsor for the Hyundai Shell MOBIS World Rally Team since 2014 and has developed and supplied exclusive engine oils, which have supported the team’s second consecutive victory.
