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Service King Names Peter Hunt as New CFO

Hunt will be responsible for managing all aspects of financial leadership.


Service King announced the hiring of Peter Hunt as its new chief financial officer (CFO).

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Hunt will be responsible for managing all aspects of financial leadership including accounting, tax, financial planning and analysis, and capital structure. He will assume his responsibilities on Feb. 4.

“Having worked closely alongside Peter for seven years at Virgin America, I’m confident that his extensive experience will drive Service King’s success and give our organization some new tools in its toolbox,” said Service King CEO David Cush. “He brings a proven track record of high level critical thinking and strategy development, significant skills and experience in the traditional CFO responsibilities and direct operating experience in the highly complex airline industry. I’m personally excited to be working with Peter again and I know all of you will enjoy working with him.”


“I’m excited to be joining this industry-leading brand and look forward to working with the over 5,000 teammates at Service King,” said Hunt. 

Hunt joins Service King with decades of experience at the C-Suite executive level, the company says. His background includes developing strategic direction, leading operations and managing financial organizations for publicly traded commercial airlines such as Virgin America and Pinnacle Airlines, where he served as CFO, Alaska Air Group, where he was President and COO of the Virgin America subsidiary, all after getting his start in the Finance organization at Continental Airlines.

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