Driven Performance Brands Acquired By Sentinel Partners

Sentinel Capital Partners Acquires Driven Performance Brands

The company’s products are marketed under five leading brands: Flowmaster, B&M Racing and Performance, Hurst Shifters, Hurst Driveline Conversions and Dinan Engineering.

Sentinel Capital Partners - LogoSentinel Capital Partners, a private equity firm that invests in promising companies at the lower end of the middle market, has acquired Driven Performance Brands (DPB), a designer, manufacturer and marketer of specialty automotive aftermarket performance products for car and truck enthusiasts. Terms of the deal were not disclosed.

DPB offers a variety of products for automotive lifestyle enthusiasts. DPB’s product line touches almost every part of the undercar, according to Sentinel – from exhaust to transmission, drivetrain and electronic tuning products, and is marketed under five leading brands: Flowmaster, B&M Racing and Performance, Hurst Shifters, Hurst Driveline Conversions and Dinan Engineering. DPB sells through online specialty retailers, warehouse distributors, auto dealers, traditional auto parts retailers and OEMs, as well as directly to consumers. Founded in 1953, the company is headquartered in Santa Rosa, California.

“DPB is a strong, consumer-focused company with a portfolio of iconic brands and an unmatched distribution network,” said Jim Coady, a partner at Sentinel. “As a result of significant past investments in systems and infrastructure, DPB is an excellent platform for industry consolidation and organic growth. We’re very excited about this investment and the opportunity to work with DPB’s talented management team.”

“We are very pleased to partner with Sentinel as we set our course toward future success,” said DPB CEO Brian Appelgate. “DPB benefits from highly favorable market dynamics. We operate in a large and fragmented industry, yet we sell to a committed and loyal customer base of devoted automotive enthusiasts. The appeal of our products has an intangible quality and we are extremely well positioned to add similarly compelling brands to our portfolio.”

Sentinel has broad experience investing in specialty consumer businesses. Current and prior investments include: Hollander Sleep Products (specialty bedding); Spinrite (craft yarn); Strategic Partners (medical uniforms); and WellSpring Pharmaceutical (OTC products). Sentinel also has specific experience investing in the automotive aftermarket through its investments in Cottman Transmission (transmission repair centers) and Vintage Parts (distribution of slow moving automotive OEM parts).

You May Also Like

Adient 2022 Sustainability Report Highlights Improvements

The report details the company’s progress on ESG goals and highlights sustainable product innovations.

Adient, a global provider of automotive seating, has released its 2022 Sustainability Report, which details how the company continues to reduce the impact its business has on the environment.

The new report, available at www.adient.com/about-us/sustainability, highlights Adient's Environmental, Social and Governance (ESG) goals and accomplishments and explains how the company integrates sustainability into its products, global operations and supply chain.

Rotary’s New XA12 Alignment Scissor Lift

Shops can offer alignment services with bay space to spare, and techs can perform alignments on a wider range of vehicles.

GRI Receives US DOT Certification For Safety

GRI tires will now incorporate the DOT code emboss on its side walls.

Mevotech Adds 2,300+ New Original Grade Part Numbers

Highlights from the new Original Grade release include control arms and ball joints.

TCCI Manufacturing Unveils High-Voltage Electric Compressor

The 850V compressor, unveiled at MACS 2023, is available in 34cc/46cc/60cc/120cc.

Other Posts

BBB Industries Releases 28 Remy New Part Numbers 

The new part numbers cover more than 9.3 million vehicles.

Dayco Launches Electrically Controlled Water Pump Line

The new technology addresses a higher-than-normal failure rate with the OE pumps.

Engine Pro Honors S.A. Gear with Performance Award

S.A. Gear was recognized with a Fulfillment and Accuracy Award during Engine Pro’s annual supplier meeting.

Driven Brands Rings Nasdaq Closing Bell

CEO Jonathan Fitzpatrick rang the Nasdaq closing bell on Jan. 13, in honor of the company’s 2-year listing anniversary.