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SEMA Show to Host Pennzoil ‘Dare to Perform’ Experience

The event will combine fun, energetic entertainment with industry education.


Pennzoil’s “Dare to Perform” Experience at the 2022 SEMA Show will combine fun, energetic entertainment with industry education that will help professionals in the automotive aftermarket, with dozens of industry influencers, celebrities, noteworthy builds, games, prizes, and activities, the association says.


In the 12,150-sq.-ft. area located in Booth 81059 just outside the main entrance of the Las Vegas Convention Center, showgoers will be able to connect with top names, including John Hennessey, Chelsea DeNofa, Vaughn Gittin Jr., Adam LZ, Joey Logano, and more. Meanwhile, games and contests will be taking place, and technical experts will explain and conduct live demonstrations showcasing how motor oils protect a vehicle’s engine, SEMA says.

“The Pennzoil ‘Dare to Perform’ Experience is a fun and engaging way for professionals at the SEMA Show to build career-boosting connections and learn what’s new in the industry,” said Tom Gattuso, SEMA vice president of events. “The interactive demonstrations and in-person activities contribute to an engaging experience that you can only get at the SEMA Show in Las Vegas.”


Open to all credentialed SEMA Showgoers, the Pennzoil “Dare to Perform” Experience will have something happening throughout the week. Complimentary coffee will be available during Pennzoil’s “Perfect Pour,” Tuesday-Thursday, Nov. 1-3, from 8 a.m. to 11 a.m.

The celebrity appearance schedule will be posted at www.pennzoil.com/sema, as well as on www.semashow.com and through the official SEMA Show mobile app.