DIAMOND BAR, CA — The Specialty Equipment Market Association (SEMA) has made improvements in planning for the SEMA Show 2004 to help make the experience as effortless and worthwhile as possible for both exhibitors and buyers.

Show organizers have worked to make it easier to register, work the show, schedule appointments and prioritize exhibits so that attendees can get the most out of their SEMA Show days. With more than 80 percent of SEMA show attendees now registering online, show organizers have added the “My Show Planner” tool to the show web site system, to help attendees schedule and organize their time at the show.

In addition, this year’s exhibit areas have been combined and expanded, allowing attendees to focus on industry segments critical to their specific business or customers. New for 2004 will be a focus on several market niches such as racing and performance, off-road, mobile electronics and more. SEMA’s Racing & Performance section, the largest of the show, will now be located in the Center Hall, and the section will be housed in one contiguous space.

Perhaps the most notable change in this year’s program will be the emphasis on the off-road segment. The off-road exhibit will comprise the entire second floor of the Las Vegas Convention Center’s new South Hall, and making the SEMA Show the largest off-road aftermarket equipment exhibition. Every element of the robust off-road market will be presented — from mainstream recreational technologies to the most hard-core adventure equipment.

The Mobile Electronics section, now the fastest growing category of the show, will present the newest in navigation technologies, entertainment and information systems as well as safety and convenience accessories. The section will be placed near the Installer Challenge, a competition among car audio installers to showcase technology and encourage dialogue between attendees and expert installers.

_______________________________________

Click here to view the rest of today’s headlines.