SEMA Launch Pad Finalists Announced

SEMA Launch Pad Finalists Announced

Five finalists will compete for the grand prize valued at $100,000 during the 2021 SEMA Show in Las Vegas.


Industry icons and veterans narrowed the list of contenders for the SEMA Launch Pad competition down to five finalists, who will go on to compete for the grand prize during the 2021 SEMA Show in Las Vegas this November. The SEMA Launch Pad is the automotive aftermarket’s premiere product-pitching competition designed to encourage automotive entrepreneurship and help inventors launch new products into the marketplace.

Now in its ninth year, the 2021 SEMA Launch Pad expanded to include more prize packages and the largest grand prize to date, valued at up to $100,000. The competition also included a record-high number of applications, reaching nearly 200.

The 2021 SEMA Launch Pad was chronicled for the first time through a five-episode streaming series that debuted on the SEMA YouTube Channel. Through the series, viewers witnessed 15 semifinalists, who’s products will all be on display at the 2021 SEMA Show, present their products to a panel of judges made up of industry veterans Chip Foose (Foose Design), Jared Hare (Addictive Desert Designs), Myles Kovacs (DUB), and Alex Parker (Redline Detection). The five selected to advance to the next round taking place at the 2021 SEMA Show are:

Jonathan Hurley, Owner, ToolBox Widget
Product: ToolBox Widget – Modular tool organizers that allow a mechanic to connect as many tool organizers together as needed, making them customizable to the mechanic.

Brendan McGrath, CEO, Dyme Performance Systems Inc.
Product: Rattlesnake Toolkit – Toolkit that can measure the exact length and angle of a hose assembly down to the millimeter, significantly reducing time and cost.

Kevin Robinson, President, TRAC LLC
Product: TRAC Tire Rotation Assistance Cart – Tool designed to simply lift and remove a wheel from a vehicle during service. The tool is designed to reduce workplace injuries while increasing productivity.
 
Tom Sawarynski, Owner, Off-Road Research
Product: Smart Cap Module (SCM) – Allows any aftermarket shock absorber with a bridge or remote mounted reservoir to broadcast damper position to an external module or modules.

Dustin Woolf, Owner, Woolfpack Racing
Product: Natural Nitrous – Stand-alone refrigerated system for the air induction of the motor. It lowers the air charge and dehumidifies the moisture, which increases horsepower because there are dense oxygen atoms in the cylinder. It also lowers emissions because of the complete burn of the fuel.

“Not only did we receive more applications than ever before, but the quality of the applications is impressive,” said Ted Wentz, SEMA board member and chair of the SEMA Launch Pad Task Force. “The products represent such a variety and spectrum of items that support vehicle customization.”

As one of the judges, Parker – whose company, Redline Detection, won the Manufacturer of the Year award in 2020 – said, “These entrepreneurs are absolute rockstars. It’s been an honor to learn about their businesses and heartbreaking to have to send so many of them home. The top five finalists reflect the best innovators in our industry: They are smart, hardworking, and passionate about their products.”

To watch the video in which the judges selected the five finalists, or to learn more about SEMA Launch Pad , visit www.sema.org/launchpad.

You May Also Like

MEMA’s Ana Meuwissen Speaks at TRB Roadway Safety Conference

A panel discussion on June 25 featured industry leaders discussing advancements in roadway safety.

MEMA TRB

MEMA's Ana Meuwissen, senior vice president, government affairs, participated in a panel at the recent TRB Roadway Safety Conference in Orlando, FL. The panel took place on the morning of June 25th, featuring industry leaders discussing advancements in roadway safety.

Meuwissen was joined by Nat Beuse, head of safety, Aurora; Brian Latouf, president and global chief safety and quality officer, Hyundai; and Derwood Sheppard from the Florida Department of Transportation. Together, they shared insights and strategies aimed at enhancing road safety through innovative technologies and policies.

MEMA Top Suppliers Directory Open For Submissions

The deadline to submit or update information for the 2024-2025 directory is Friday, Aug. 16.

MEMA Aftermarket Startup Challenge Returns

The challenge will enable emerging aftermarket technology startups to showcase their innovations that will impact the future of the industry, the organization said.

MEMA Aftermarket Startup Challenge Returns
SEMA Announces Board of Directors’ Election Results

The board members are elected by SEMA-member companies and represent the key membership categories: manufacturers, distributors/retailers, manufacturers’ rep, and services.

SEMA-2024-2025-Board
SEMA Issues Statement on SB 301 Being Vetoed

SEMA announced it is “deeply disappointed” that California’s Senate Bill 301, legislation aimed at incentivizing the conversion of gas and diesel-powered cars into ZEVs, was vetoed by California Governor Gavin Newsom.

NREL zero emissions vehicles
Other Posts
MEMA Aftermarket Suppliers Accepting Applications for Tech Demos

The demos will be held at the 2024 Aftermarket Technology Conference, October 13-15, in Clearwater Beach, Florida.

MEMA Aftermarket Suppliers Previews Aftermarket Technology Conference
Blink CEO to Present at Energy, Power & Renewables Conference

The event is scheduled for June 17 at 1:10 p.m. ET.

Goodyear Belts’ Tara Cevallos Named OAC Chair

Cevallos is a second-generation member of the Overseas Automotive Council, which celebrated its 100th anniversary last year.

Auto Care Industry Expected to Grow 5.7% in 2024

The 2025 Auto Care Factbook projects the total automotive aftermarket to hit $617.3 billion in 2027.