SEG Automotive, a global supplier of starter motors, alternators and components for electrification, is bringing its manufacturing and quality to the automotive aftermarket in North America with comprehensive coverage, the company said.
“We are excited to announce that our current aftermarket portfolio for starters and alternators is reaching 1,300 SKUs, and just this month, we launched an additional 180 new SKUs to our existing portfolio that include the highest OEM Tier 1 quality with unassailable reliability,” said David Manor, director of sales for SEG Automotive North America, “Our aftermarket products are manufactured on our OE lines with the exact same quality standards and components.”
In January 2018, SEG Automotive announced the acquisition of Bosch starter and alternator OEM factories worldwide. SEG said it will continue Bosch’s heritage in the starter and alternator market. Its innovations include Start/Stop systems, solutions for hybrid vehicles and high-voltage e-drives.
Roberto Weiler, president of SEG Automotive the Americas, said the company is excited to expand its aftermarket business in North America.
“We will continue to invest in expanding our portfolio in 12-volt, 24-volt, and 48-volt applications to further strengthen our market coverage and to become one of the most relevant aftermarket supplier in USA, Canda, and Mexico: Our organization has made a commitment to be the last man standing for starters and alternators both for the OEM business and the aftermarket. This guaranteed product and application coverage for today and the future adds another dimension to our role as a reliable partner for our aftermarket customers,” he said.
SEG’s product offering is supported by a dedicated business unit with localized production in Lerma, Mexico, as well as distribution warehouses in Mexico and the U.S.
The company said almost all automotive OEMs worldwide, including US brands, rely on SEG Automotive’s global production network – with over 7,000 employees on six continents. The supplier’s portfolio covers a variety of product segments: from passenger cars and light trucks, commercial vehicles, farm and agricultural vehicles, construction and Industrial applications.
