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Executive Interview with Ric Alameddine

This week we talk with Ric Alameddine, vice president of marketing, North American Aftermarket, for Tenneco Inc., manufacturer of Monroe shocks and struts, Monroe premium brakes, Walker exhaust products, DynoMax performance exhaust, Rancho performance suspensions and shocks, and DuPont Car Care appearance and performance chemicals. In our exclusive interview, Alameddine talks about Monroe’s foray into the brake category and how the company keeps its branding and marketing initiatives fresh.

Pennzoil Platinum Kicks Off “Ultimate Protection” Tour

Pennzoil Platinum has kicked off its nationwide Pennzoil Platinum Ultimate Protection Tour, which features an interactive 53-foot mobile display unit showcasing the benefits of Pennzoil Platinum full synthetic motor oil. Now in its third season, the redesigned Tour will travel to more than 20 auto enthusiast events, select NASCAR races and for the first time

The Week in Review (June 4-8, 2007)

By Arianne Anderson The Week in Review offers a snapshot of the most read stories of the week as seen on aftermarketNews. To access the complete stories, simply click on the highlighted links. If you missed reading one of our daily news emails, click on any of the dates listed at the bottom of the

New Website Focuses on Ride Control Education

As part of an industry-wide consumer awareness program, Tenneco’s new website can help teach drivers about the role of shocks and struts play in daily driving and vehicle safety. The site – at http://www.MyShocks.com – was developed as part of Monroe’s “Safety Triangle” campaign and emphasizes the suggested 50,000-mile shock/strut replacement schedule and the importance

Tenneco Announces Executive Appointments

Tenneco Inc. announced two executive appointments today. David Wardell has been named Tenneco’s new senior vice president, general counsel and corporate secretary. Karel Van Bael has been promoted to vice president and general manager for the original equipment ride control business, Europe. Both appointments are effective immediately.

The Week in Review (April 2-5, 2007)

By Amy Antenora Editor The Week in Review offers a snapshot of the most read stories of the week as seen on aftermarketNews. To access the complete stories, simply click on the highlighted links. If you missed reading one of our daily news emails, click on any of the dates listed at the bottom of

Neapco to Buy Ford Auto Parts Plant

From AFX News Limited DEARBORN, MI — Ford Motor Co. has entered into an agreement to sell a Michigan auto parts plant to an affiliate of a China-based company, while it has closed the sale of a Mexico factory to another company. Financial terms for both transactions were not disclosed. Neapco LLC, a North American

Walker Exhaust Catalog

Tenneco has announced the release of more than 600 new part numbers and issued its first bilingual exhaust master catalog and updated ERIS electronic catalog for its Walker exhaust brand. The brand now also offers both French- and English-language websites, featuring comprehensive application search tools and up-to-date part listings.

The Tenneco Technology Tour to Visit More than 30 Cities in 2007

The Tenneco Technology Tour, which includes the Monroe Ride & Drive training experience, will visit more than 30 cities in North America during 2007. Designed to allow automotive professionals to explore the advantages of premium ride control technologies for domestic and import vehicles, the new Tenneco Technology Tour is expected to attract more than 5,500 professional technicians throughout 2007 for in-depth technical training and ride control test drives.

Tenneco Announces Details of 2007 Expert Plus Incentive Program

Tenneco Expert Plus, the company’s dealer loyalty program, this year will focus on increasing shop profitability and protecting consumer driving safety with its theme “Driving Safety: Driving Business.” Now in its ninth year, the Expert Plus program provides member shops with a new package of point-of-sale materials, promotions, advertising and training designed to help service providers maximize their profits with Monroe shocks and struts, Monroe brakes, Walker exhaust products, DynoMax performance exhaust, Rancho suspensions and shock absorbers.