New Digital Marketing Campaign Launched For Castrol EDGE
The campaign, titled “We Won,” touts research findings that the company says shows the proven superiority of Castrol EDGE with SYNTEC Power Technology over conventional motor oil.
Castrol Gives Away 2012 Triumph Motorcycle at Local Pep Boys
Philadelphia native Fred Diehl hits the jackpot and wins a Triumph Bonneville T100.
Castrol Rebrands Syntec as EDGE in Canadian Market
This full synthetic motor oil will now be called EDGE with Syntec Power Technology (SPT) aligning Castrol in Canada with Castrol’s markets around the world.
Castrol and Walmart Tire and Lube Express Partner to Offer Cheaper, Greener Oil Change Options
The two companies say the collaboration is further tangible evidence of the strategic focus that both companies are placing on efforts to introduce and utilize more cost-efficient and sustainable oil and lubricant solutions.
Castrol Scores Multi-Year Deal with the NFL
During the multi-year sponsorship, the brand will maintain category exclusivity in the motor oil and related lubricants field.
Warrantech and Castrol Form Marketing and Administrative Alliance
Program designed to get vehicle buyers back into dealer service departments.
NAD Examines Advertising for Castrol GTX
Broadcast and website advertising claims, as well as claims included in a technical brochure, were challenged before NAD, the advertising industry’s self-regulatory forum, by Pennzoil-Quaker State Co.
Castrol Rolls Out the Punch-A-Deal Program
According to officials from Castrol, the Castrol Customized Key Tag Loyalty Program by BP Lubricants USA Inc. has proven to be a successful marketing tool for quick lubes and service centers across the US. The program’s popularity has fueled the introduction of new customer retention tools and membership incentives from Castrol.
BP Lubricants USA Offers Castrol Tection Extra to Retailers
BP Lubricants USA announced this week it will begin offering Castrol Tection Extra, a 15W-40 diesel engine oil, in the retail, mass, truck stop and auto parts channels. The oil will be available at a number of retail locations, including: AutoZone, Advance Auto Parts, CSK, Pep Boys, O’Reilly, Strauss, Love’s Truck Stops and Wal-Mart.
Castrol Imaging Program Aimed to Assist Independent Lube Shops
More than 50 locations nationwide have participated in the popular Castrol Imaging Program since its launch in May 2005, and BP Lubricants USA Inc., the parent company of Castrol, said it expects even more independent lube operators to participate in 2006.