CRP Automotive Re-Appoints Michael Palm As Vice President Of Sales And Marketing
Palm was previously vice president of marketing and brand management. He will now reassume the lead of the automotive sales team and will continue to be responsible for automotive cataloguing and corporate marketing.
CRP Automotive Introduces Special Pentosin Transmission Fluid Service Kits
The new Pentosin kits feature Pentosin ATF1, a long-life fully synthetic high-performance automatic transmission fluid designed for lifetime application in automatic gearboxes and Rein Automotive OE-quality transmission fluid filters.
CRP Automotive Names Joseph Hanson Product Manager For Rein Automotive
In this role, Hanson will be responsible for the growth of Rein Automotive through new product introductions and major marketing initiatives.
CRP Automotive Names Patrick Hébert As Canadian National Sales Manager
Prior to joining CRP, Hébert was the general manager of B-Line Tire and Auto Supply. In this role, he managed the day-to-day operations and sales for Eastern Canada.
CRP Automotive Names Marie Yeager As Product Manager For Pentosin And Ajusa
In this role, Yeager will be responsible for managing product line life cycles from strategic planning to tactical activities, developing product sales and providing technical support as a subject matter expert.
CRP Automotive Introduces New Rein Automotive Cooling System Replacement Parts
The new program provides shops and technicians with a full assortment of cooling system replacement parts featuring coolant hoses, water pumps and kits, expansion tanks and more.
CRP Automotive Introduces New Packaging For Pentosin Brand
The new packaging scheme is featured on anti-freeze, brake and hydraulic fluid, motor oil and transmission fluid.
CRP Automotive Presents Bob Brannon With 2016 Rep Agent Of The Year Award
Brannon was cited for the annual award for helping to deliver exceptional sales and market growth for the CRP brands, especially the Pentosin fluids line.
CRP Automotive Offers AAE Re-engineered Power Steering Pump For Honda And Acura Vehicles
The AAE Power Steering Pump, part No. 5760N, is designed for applications on the 2005-’10 Honda Odyssey, 2005-’08 Honda Pilot and the 2003-’10 Acura MDX.
CRP Automotive To Feature ‘The Humble Mechanic’ Live Podcast During AAPEX
Various podcasts will be conducted Tuesday, Nov. 1, through Thursday, Nov. 3, in the CRP Automotive AAPEX booth No. 3471.
