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The Alliance Names Director of Communications & Engagement

Nikki Paschall joins the Alliance’s Sales & Marketing Department, reporting to JC Washbish, VP of sales & marketing.

The Alliance Hosts Winter Shareholder Meeting in Miami

Nearly 100 Auto Value and Bumper to Bumper shareholders and more than 300 channel partners are in attendance.

Alliance Promotes Laurel Olguin To Marketing Coordinator

Olguin joined the Alliance in December of 2018 as a marketing administrator.

Jim Holik Promoted To Director Of Marketing For The Alliance

Holik joined the Alliance as digital content manager in July 2017 and was promoted to creative marketing manager in 2018.

Top 5 Stories Of The Week

A recap of the top five stories on aftermarketNews during the week of Jan. 4.

Auto Value And Bumper To Bumper Wrap Up Orlando Experience

After an exhilarating week exploring Central Florida and mingling with princesses, action heroes, wizards, dolphins and others, more than 250 guests have returned home from the Auto Value and Bumper to Bumper Orlando Experience sweepstakes.

TFI Envision Helps BBB Industries Welcome The Alliance To AAPEX

BBB Industries was rated as the top supplier in Alliance visitor attendance at its booth based on badge scan volume. The BBB booth also was voted No. 1 in the “People’s Choice Award” during the Alliance convention.

Alliance Promotes JC Washbish To VP Of Marketing

“Our entire Alliance headquarters sales and marketing effort is coordinated to improve the competitiveness of all Alliance shareholders. JC and his marketing team continue to develop methods to help us grow our market share. We are delighted to have him on our staff,” said Corey Bartlett, the chairman of the Alliance board of directors, and president and CEO of APH.

BBB Industries Welcomes Alliance Members To AAPEX 2018 With $15,000 In Cash Gift Cards

Alliance members who visit the BBB Industries booth (No. 1425) at AAPEX on Nov. 1 will have the opportunity to receive fast training and a chance to win cash gift cards, totaling $15,000. 

The Alliance Hosts More Than 100 At Revamped Sales And Marketing Forum

The event brought together key personnel from Alliance shareholder member companies for three days of informative seminars, collaborative roundtable discussions and special keynote speakers.