LAS VEGAS – Schrader has announced that the company’s EZ-sensor technology now covers more than 82 percent of all TPMS-equipped vehicles in North America. The company showcased its EZ-sensor technology last week at the SEMA Show in Las Vegas via a custom-designed Schrader 2010 Chevy Camaro highlighting EZ-sensor and the benefits of TPMS.
Schrader’s EZ-sensor is the automotive industry’s first patented OEM-replacement TPMS sensor that can be programmed to function across diverse car makes and models, according to the company.
“Schrader set a company goal to reach 90 percent coverage of all TPMS-equipped vehicles, and through a series of major coverage launches this year, we’re closing in on our stated objective,” said Trevor Potter, vice president of aftermarket, Schrader. “We’re proud to offer truly unprecedented EZ-sensor coverage – for more than 215 million vehicles in all – on a comprehensive range of vehicle platforms.”
In addition to coverage on leading platforms like Dodge, Jeep, Ford, Chrysler, Honda, GM, Chevrolet, Mazda, Toyota and Nissan, Schrader’s additional coverage in this release offers support for vehicles on platforms such as Hyundai, Isuzu, Kia and Mitsubishi. Schrader provides this coverage to customers through just two EZ-sensor SKUs.
“With more than 256 million TPMS-equipped vehicles on the road, Schrader’s EZ-sensor continues to be the cutting-edge solution for service and repair technicians,” said Scot Holloway, general manager, Bartec. “EZ-sensor is the only TPMS aftermarket product able to provide this caliber of scalability and ease-of-use, and is the only technology on the market that is compatible with up to eight different hand-held scan/programming tools from Bartec. Because of this, aftermarket service and repair shops have readily embraced the EZ-sensor as the way to quickly and accurately service the diverse set of TPMS-equipped vehicles entering their facilities.”
Additionally, Schrader says it continues to carry significant momentum in the North American aftermarket and, as such, has made additional resource investments. The latest is the addition of Chris Mack as regional sales manager for the Schrader Northeast Region. Based in Lexington, Mass., Mack will support all of Schrader’s sales and business development activities throughout the Northeast region’s automotive aftermarket. He comes highly qualified to Schrader with more than 20 years of sales experience including regional and national leadership roles with leading aftermarket companies.
