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Safelite Appoints Christina Pletnewski CMO

Pletnewski has been with Safelite since 2016, originally joining the company as vice president of marketing.

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Vehicle glass services and recalibration company Safelite announced the appointment of Christina Pletnewski to Chief Marketing Officer.

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“Christina’s journey since joining our business in 2016 as Vice President of Marketing demonstrates her vast talent and ability to manage multiple key areas of our business successfully,” said Renee Cacchillo, Safelite’s president and CEO.

As Vice President, Pletnewski led TV creative and media, market research, B2B marketing, corporate communications, internal creative and ancillary products and services. Under her leadership, Safelite experienced substantial growth in top-of-mind awareness, brand visibility and brand recognition, the company says.

Pletnewski expanded her role by building a new customer experience team in 2020, focusing on creating meaningful experiences for customers, clients and associates, resulting in additional business value and results.  

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“Christina is a seasoned marketer, and through her new role as CMO, she will continue to lead Safelite’s marketing vision through new and innovative brand and customer experience strategies,” added Cacchillo.

Before joining Safelite, Pletnewski held marketing leadership roles at Abbott, Nestle, SC Johnson and L Brands. She earned her bachelor’s degree in business administration and MBA at The Ohio State University.

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