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SAE Selects Target Communications for Public Relations

The Society of Automotive Engineers (SAE), headquartered in Warrendale, Pa., has chosen Target Communications to help develop and implement a strategic public relations program to celebrate its 100th anniversary year in 2005, and to promote the SAE World Congress Exposition on an ongoing basis.

aftermarketNews Staff
By aftermarketNews Staff
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PLYMOUTH MEETING, PA — The Society of Automotive Engineers (SAE), headquartered in Warrendale, Pa., has chosen Target Communications to help develop and implement a strategic public relations program to celebrate its 100th anniversary year in 2005, and to promote the SAE World Congress Exposition on an ongoing basis.

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Founded in 1986, Target Communications Inc. is a full-service advertising and public relations agency headquartered in Plymouth Meeting, Pa., a Philadelphia suburb, with a satellite office outside of Washington, D.C.

In addition to providing strategic PR counsel and creating a comprehensive public relations program for the Centennial and the SAE World Congress, Target Communications will also implement an aggressive media relations campaign to publicize the SAE message to its key audiences.

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